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Sofie Formica Teams up with ekko.world

Sofie Formica Teams up with ekko.world

I believe it is important for people like me to do more to use the skills and influence we have to make a personal, positive impact.

I've worked in media for 30 years, mostly in TV, focused on lifestyle and tourism. This experience over time, both in Australia and around the world, has given me opportunity to see first hand the extent of challenges facing the planet. I recently resigned from my position at Seven West Media as host of a popular Queensland travel program to focus on new goals.

I am so passionate about it that I have chosen to shift my position and made it my focus to align with partners who engage consumers, businesses and policy-makers that they have choices. Better eco choices.

We have gone from sustainability being a 'nice-thing-to-do' to a ‘must-do’. I am like most people on this journey, trying to make sense of it all and do better too.

There is a growing sentiment that the eco aware and sustainability narrative needs to move from the 'deep green' and '.org' to the mainstream. A place where storytelling meets everyday consumers who recognise that is is time to embrace that which lessens our impact on the natural environment. The conscious traveller, the conscious consumer, the conscious citizen.

From little changes to big ideas, I am now focusing on platforms that allow me to tell the stories that help everyone take one eco step and know that we all have considerable power to shape our futures - for ourselves, our children, their children and this planet we call home.  

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