Sofie Formica
ECO CHANNEL PARTNER & PRESENTER | MC
I've worked in media for 30 years, mostly in TV, focused on lifestyle and tourism. This experience over time, both in Australia and around the world, has given me a lot of opportunity to see first hand the extent of challenges facing the planet.
I believe it is important for people like me to do more to use the skills and influence we have to make a personal, positive impact. I am so passionate about it that I have chosen to change my career and made it my focus to align with platforms and partners who remind consumers, businesses and policy-makers that they have choices. Better eco choices.
We have gone from sustainability being a 'nice-thing-to-do' to a ‘must-do’. I am like most people on this journey, trying to make sense of it all and do better too.
From little changes to big ideas, I am now telling the stories that help everyone take one eco step and know that we all have considerable power to shape our futures - for ourselves, our children, their children and this planet we call home.
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