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Choose Cruelty Free Australia joins Leaping Bunny

Choose Cruelty Free Australia joins Leaping Bunny

Australian animal protection organisation, Choose Cruelty Free (CCF), will become part of Cruelty Free International’s Leaping Bunny programme

In a move to consolidate their global operations and give consumers broader support, all companies currently approved under and licensed by CCF will be given the opportunity and support to transition to Leaping Bunny approval. Leaping Bunny is the global gold standard for cosmetics and household products, and the best assurance that a company has made a genuine commitment to end animal testing throughout its supply chain. 

The merger is such an important and positive step forward in the global fight to ending animal testing of cosmetics, personal care, and household cleaning products. Becoming one programme will help make cruelty free shopping easier, give more choice to consumers and give us more power to drive change and make a real difference for animals. The merger creates a stronger voice to encourage more and more companies to become cruelty free and help in our global fight to end animal testing. The merger will also mean that Australian companies will receive the international recognition that they deserve as they grow their brands globally.

“SINCE 1993 CCF HAS HAD ONE CLEAR MISSION – TO END ANIMAL TESTING FOR COSMETICS AND HOUSEHOLD PRODUCTS AND TO ACHIEVE THIS BY REWARDING GREAT COMPANIES AND EMPOWERING CONSUMERS WANTING TO MAKE AN ETHICAL CHOICE. WE HAVE ALREADY ACHIEVED A GREAT DEAL, BUT THERE IS STILL SO MUCH MORE TO DO." 

For over 25 years CCF has helped offer consumers in Australia the option to make ethical choices by approving brands committed to ending animal testing. CCF is an independent, non-profit organisation based in Australia dedicated to ending animal testing and offering cruelty free approval to companies selling cosmetics, toiletries and household cleaning products to Australian consumers. And now they are joining the global family.

About Cruelty Free International

Cruelty Free International spearheads the campaign to end animal testing for cosmetics globally. It is the leading organization working to create a world where nobody wants or believes in the need to experiment on animals. As one of the world's longest standing and most respected animal protection organizations, it is widely regarded as an authority on animal testing issues and frequently called upon by governments, media, corporations and official bodies for advice and expert opinion.

About Leaping Bunny

Internationally, over 1000 companies are proud to be Leaping Bunny approved. Many display the Leaping Bunny logo on packaging to help consumers choose to shop cruelty free. The Leaping Bunny is the globally recognisable gold standard for cosmetics, personal care products and household products. It is the only internationally recognisable cruelty free approval that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.

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