Wunderman Thompson are a global communications agency and they publish all kinds of really useful data and information that relates specifically to what people are buying into, how to talk to people and thereby, get them to buy your stuff or your pitch.
One of the truly striking things about Wunderman Thompson 2021 trends report is how many trends are ethics, nature, environment and community related. I have given you the top 100 here, but urge you to read the report. It's 217 pages, but it's a really worthwhile investment of your time - especially considering its value.
The points highlighted in yellow - 30 of them, are all or in part environmentally and ethics focused.
01Outdoor redesigned 02 New gaming frontiers 03 Rooted reassurance 04 Animation resurgence 05 Rewilding 06 The future of live events 07 Mobilizing fandom 08 Nostalgic formats 09 Primetime game-tainment 10 Elevated drive-in experiences
41 Adventure dining 42 Climate-friendly diets 43 Antimicrobial packaging 44 Plane dining 45 Ghost kitchens 46 Breakfast upgraded 47 Asia goes plant-based 48 Dining redesigned 49 Intimate dining 50 Three hot food ingredients
51 Unbound beauty 52 Foraged ingredients 53 Science-backed brands 54 Three hot beauty ingredients 55 Intersectional beauty 56 Haute haircare 57 Healthcare as selfcare 58 Skinfluencers 59 Brazen brows 60 Waste-free beauty
81 Immunity wellness 82 The iconography of health 83 Digital nutrition 84 Concierge care 85 Fitness futures 86 Data wellbeing 87 Virus-proof fabrics 88 Hyperpurification 89 Grief therapy 90 Calmtainment
91 Unbiased banking 92 Insurtech 93 Finfluencers 94 Universal income experiments 95 China fintech 96 Impact investments 97 Social media credit 98 Crisis savings 99 Ewallet wars 100 The new financial advisor